If you’re a successful lawyer, you probably associate Facebook and Twitter with your teenage children. It’s all fun and games, right?
Wrong, very wrong.
These days, social media is an extremely useful tool for all business owners, particularly attorneys who are trying to grow their firm and take on new clients. It’s shocking how many attorneys don’t use it at all. And of the ones who do, lots of them use it wrong and it doesn’t help them get any new business at all.
Some are doing it well though. This Houston accident lawyer, for example, has a modern website that prominently features the firm’s social media icons on the homepage. This kind of practice is what shows potential clients that you’re current and relevant.
So, if you want to be ahead of your competition in the legal field, check out our social media tips for attorneys and get ready to spend a little time each week improving your online presence.
- Be Different
When you do happen to have a little spare time to surf the web for fun and you find yourself on Facebook, you’re probably looking to be entertained. Well, your followers are the same. So, instead of posting boring articles about legal precedents and the like, show that your firm is made up of real human beings.
You can do that by posting pictures of the team doing normal things around the office, posting things that are funny and using language that speaks directly to the person reading. Even though what you do for your clients is very serious, you can still use humor in social media. You might be surprised at just how much of a positive response you get.
When you post on social media, you can’t just post and walk away. While you don’t have to be on there every second of the day checking to see if anyone liked or commented on your updates (who has time for that anyway), you should make time to check every day or two so that you can interact with the followers who are interacting with you. If, for example, someone comments on an image the team out for lunch, be sure to reply in a friendly way.
- Make it Efficient
We get that most of your time is taken up with actually practicing law and you don’t have tons of time to devote to social media. So, in order to post every single day without sacrificing too much of your time, use free scheduling software like Hootsuite. The free account allows you to connect to 3 different social media accounts and schedule updates to be published on all 3 of them at once. So, basically you can take a little time on the weekend, gather some good updates and then put them in Hootsuite, which will shoot them out once a day for you.
Participating in social media isn’t really a choice anymore, for any business. Your potential clients will be perusing your website and testimonials, but many of them will also track you down on social media to see what your firm is like. If you don’t create a good impression there, or worse, you’re not there at all, you may end up losing a case. And for how simple it is to do a decent job, it’s just not worth the risk. For more, check out Http://www.zaidLaw.com
Ditto Labs CEO says that if he takes a look at your Instagram he can determine a lot about your character. For example, if you post pictures of food frequently you’re probably a foodie, while people who post pictures of new clothing are probably fashionistas.
David Rose is the man behind Ditto Labs, a firm who is interested in the 1.8 billion photos being shared everyday by people. Why? Because most of these photos show a little implication of what brands you are interested in. For example, if you are wearing a UCLA shirt, or a Vans skateboarding shoe in the selfie or picture. Even better, if a street name or restaurant name is in the picture.
So, here’s where things get a little weird. In the past ad agencies would target a teenage girl by displaying ads in commercials for a show like Gossip Girl, or Project Runway. Recently, some agencies have started to try to collect data on users through their common hashtags.
This hashtag approach hasn’t worked very well considering only about 15% of users on Instagram, Twitter, and Facebook hashtag frequently. However, many more pictures will have some kind of brand or location recognition available. So, now firms like Ditto Labs are starting to use a “passive hashtag” approach, where they recognize logos and target people.
Ashton Kutcher, Mark Zuckerberg, and Elon Musk invested 40 million into Vicarious an artificial intelligence firm, and Google has invested 500 million into another artificial intelligence firm called DeepMind. But, Rose believes that Ditto Labs is still way ahead of the game.
Others are just starting to explore the technology, but Ditto Labs is now analyzing photos for Kraft, Cadillac, and Coke. By analyzing photos for Chobani, the company was able to realize that many of their customers were eating on the road because the Chobani was seen in a lot of cup holders. Also, designer handbag creator Vera Bradley discovered that the products were given to many 16-year-old girls as a way of saying they’re finally a woman.
For advertisers, this is of course very exciting. But of course, this freaks out many users because it seems like an invasion of privacy. But, everyone should know that once you put your pictures out there they are going to be available to the public. So, if it scares you too much maybe it’s time to re consider what you’re posting!
Inbound links make up about 85% of the matter which Google ranks your website on. Now, these links are usually achieved by other sites sharing awesome articles, videos, pictures, music etc. that come from your site. But, digital and internet marketers have begun to practice a new technique that involves email pitching to get inbound links.
If done correctly, this tactic leads to guest blogging for someone’s site. For example, if you are a social media consultation site, you might try and pitch to a site like Mashable and hope to write an article for them. What you can do to get a link is add a backlink to your website at some point within the article.
Getting the opportunity to guest blog can be difficult because a lot of these sites are constantly being pitched. So, you have to make your pitch perfect, no pun intended. Below we explain how:
1. Subject Line
If you send someone an email with a boring spammy subject line like, “Fantastic Blog Post”, most likely the site will skip over what you are sending to them. So, it’s imperative to have a very compelling subject line such as, “New Contributor”, “Guest Post on …..” and so on. These subject lines are clear and the editor will understand the gist of the email before opening it.
Another trick is adding “RE:” in front of the subject line to create the assumption that conversation has already started.
You should start off an email by greeting the person by their name, and explaining why you would like to post on their site, usually by complementing their site.
3. Get to the Point
Webmasters and editors scan through emails very quickly, so you must explain what you want to do and why you are worthy very swiftly.
4. Offer Options
Let’s go back to the social media consultation idea. If you’re a company that talks about social media all of the time and you want to write a post for Mashable, then you should have some ideas that you seem excited to write and put on their site. If you don’t offer ideas, sometimes people will be too lazy to even tell you to think of some. I know that sounds crazy, but it is suggested to offer some ideas to spark interest.
5. Writing Samples
To assure your hopeful host that you will provide great content offer some writing samples.
Before you write your next pitch, try as hard as you can to be very professional, informative, and kind. And if you follow these steps in the process, you should see more positive results.
Do you often wonder why you can’t get enough of a specific website? You find yourself clicking links on this site without even realizing it, right?
Well, here’s why:
- Psychology of Your Consumer
Figure out who your target audience is and get into their minds! Find out what they like and don’t like and apply that to the design of your website. What kind of typography will attract them? Should you use funny images? What is going to really pull them in and keep them coming back for more? Think about it.
No, we’re not talking about love here. But close to it! Make sure that your web design is compatible for mobile devices as well. If your consumers are able to view your site on a desktop as well as their cell phone or tablet, they will be more likely to visit more often. They will be able to access it at home, at the beach…anywhere! Makes sense, right?
- Social Media Connection
Ya gotta get those social media connections going! By having links to all of your social media accounts on your webpage, your audience is able to interact with you…everywhere! This will lead to your website getting even more attention, because all of your consumers’ followers will be encouraged to check it out. The importance of social media isn’t really a secret anymore, but it’s really is going to be a big ticket to your online traffic. If you haven’t jumped on yet, do it now!
We don’t need to tell you that good web design comes from the advent of great technology.
According to Jeffrey Veen’s book, “The Art & Science of Web Design” the author points out that learning from convention will make your website look better.
There are so many things to think about with web design: structure, behavior, speed and object-oriented publishing. This is all science.
This all has to do with the frontal lobe of your brain, the part of the brain that deals with planning and logic.
The structure of your website, for example, is crucial. How is it put together? Why are you putting one image next to this text box? What kind of balance comes from putting the two things next to each other? The visual construction of your site cannot be ignored.
Or how about the loading speed of your homepage and other pages?
Did you know that if a webpage doesn’t load in under 30 seconds, 70% of users are likely to close out and move to another webpage.
If your site isn’t quick with the performance, say goodbye to new customer acquisition.
All of these design elements are translated from your brain to your keyboard and mouse, and your wallet!
Isn’t science the best?
Yes, quality is the key to getting a high-ranked website. That’s pretty obvious. But, what else?
- Less code. More content!
When the web crawler/web bot is reading the content on your website, it doesn’t want to go through a great amount of code to get to just one or two lines of content. That little creepy crawler is going to think that your website doesn’t have enough content. This will lead it to think that your site is not important, which will result in your site getting ignored altogether.
- Don’t go overboard with the keywords!
You’ve got to write your keywords for the viewer, not for that creepy crawler! The same keyword once in every few paragraphs is all good but don’t get out of control with it. It really makes content look extremely goofy and amateur.
- Incoming links- the conspiracy!
There is always a lot of talk about inbound links being the priority of SEO. Truth is, it doesn’t matter how many links you’re building between you and other sites. I know that sounds ridiculous. If you build a bunch of links to your site overnight, it’ll look like spam. The more natural your link building is, the better.
These gems are just a few of our secrets for SEO. There are a lot of moving parts that make up SEO, but we can’t give it all away now, can we?
Last Friday, an updated Google search algorithm had major impact on the SEO community, and it was not positive.
Some websites’ hard-earned rankings have been completely destroyed by this update. Some have since recovered and are back in business…some not.
Penguin is designed to attack Webspam and decrease rankings for sites that are believed to be violating Google’s existing quality guidelines.
On the other hand, this update is a good thing for websites with legitimate high-quality content. Those are the ones that will be pushed up to the first page.
After checking analytics after the weekend was over, webmasters and SEOs began to panic.
Talk about a wakeup call.
If your website has manipulative links in Google’s search ranking algorithm, you’re going to have some serious work to do to get back in Google’s good graces.
Thus, the Penguin Penalty.
What is the solution to a Penguin Penalty?
One, clean your backlink profile.
Two, move away from a “link building” mindset.
Google software engineer, Matt Cutts warns, “Links should not be your main focus…” He goes on to explain that the main focus should always be customer experience.
All in all, while this update really hit the community hard, it’s a lesson to be learned: The best way to get links is to earn them, the best way to earn them is to have quality content.
Have something work linking to, ya know?
There’s no use in having a website if no one can find it, right?
Google ranks your website because it is smart and fast for all parties involved. The search engine provides a ton of tools for us so that we succeed on the web!
Google organizes search results in ascending order of relevancy.
High-quality sites are the ones that are found on that first page- aka the holiest of pages! These sites have relevant content, high-value images, etc.
Google is doing this to make it easy on the customer or user searching. If a user is searching for information and crappy websites with no relevant information are showing up on the first page, do you really think that the user is going to continue relying on Google?
Probably not. Google is what it is because of the fact that it continues to give us the best search results.
Ranking is beneficial to websites for obvious reasons. It’s all a competition really. Who is going to get that first page rank? And, more importantly, can they keep themselves there?
Look, as long as your website rocks, has original content and high-quality images, Google will recognize that and give you the high rank that you deserve!
Your website is the best 24/7 employee that you’ll ever have.
Here is why:
- It never takes vacations! It will always be there for you when you need it and it will work all night if it has to, to get the job done.
- It works for free! Isn’t that nice? Don’t worry about the tax forms and pesky payroll checks. This website is happy to work for little to no cost at all!
- It is like having a business card…that you don’t have to give out. Your website is screaming your name from the top of its lungs each time that someone is visiting. As long as you’ve got all of your contact details on the site, you’re good to go! Thanks for the hook up, right?
- It’s always there for your customers-the most important part of the business. Your customers are your number one priority and your website is going to make sure that they know that. Your site is accessible to them all day, every day. If a customer needs information at 4am? No problem. Your site has it all under control.
- It will never talk back. I know that sounds silly but isn’t it nice to be 100% in control of an employee? Your website is always going to be there to do whatever it takes to keep you happy, boss.
- WebRev Marketing and Design
With an impressive portfolio that boasts dozens of satisfied clients, WebRev strives to produce award-winning websites, #1 ranking positions on Google and more. The web design and marketing company has worked with clients all over the country and comes in at a strong #1 for top Chicago Web Design firm. Their websites have been featured in Chicago Sun Times, GQ, TIME and more. We sure are impressed, can you blame us?
Serving both small and medium-sized businesses, this firm has been pleasing clients all over the country since 2010. The recipient of over a dozen awards for web design agencies in the last few years, this company is sure to impress! They work is diverse and smart, and they’re certainly giving the other Chicago web design firms a run for their money.
- Orbit Media
After over a decade of hundreds of web design projects, this company has made quite the reputation for themselves. They are very focused on project management and doing whatever it takes to make their clients happy.
- Straight North
A company focused on results, Straight North’s designs are eye-catching and appealing. They also focus on more traffic, more leads, and more sales. Their portfolio is extraordinary as they’ve worked with some of the biggest names in the city! They really are a straight-shooting company- see what we did there?
A company known for using the latest technology to manage their clients’ online presence, ElliotsWeb will get you the most for your dollar! They strive to define, develop and launch a website that will blow their clients’ customers away. So far, they’ve been doing a pretty good job at doing just that.
Phew, that was exhausting. After being so impressed with these top 5 Chicago design firms, we need a break! Check them out and see for yourself why we came up with this elec
When there are multiple pieces of content that are identical to each other on the internet, search engines have a hard time deciding which version is more relevant.
Because search engines are forced to choose the more original content (aka the best version), search will rarely include duplicate texts.
So, as you can see, search engines take duplicate content pretty seriously. If Google spots a blog that is identical to 4 other blogs, you better believe that they are going to pick the best piece and kick the others to the curb.
It makes a search engine, like Google or Bing, look like it’s not doing its job.
If a user is searching for a wide variety of content and only finds articles or posts that are identical to one another, they become dissatisfied. They didn’t get what the information that they wanted/needed.
So what does the customer do? Blames the search engine and possibly never uses it again in the future.
Duplicate content does exist on the internet, but it’s is not a good look for any site.
What did we learn here?
Ah, good ol’ Google. Always changing things up on us, right?
A few weeks ago, yet another update was implemented to their search algorithm. The SEO community didn’t know what to think at first.
What does the new update mean for you? Are page rankings safe?
Google claims there isn’t anything to worry about when it comes to SEO.
A representative from Google said, “Hummingbird just allows Google to process in new and hopefully better ways.”
The goal is that when you’re searching for something, Google will be able to know exactly what you need, essentially saving you time and effort.
We’ve all had those experiences of searching for something and getting results that have nothing to do with what we’re looking for. You end up trying to think like Google, whereas they should be getting better at thinking like you.
With this new update, Google is aiming to get to the point where searches always deliver what you want.
Because people have become so frustrated with the Panda and Penguin updates, they were scared to see what Hummingbird would bring to the table.
So far, people are iffy about the changes, but we can be sure that as soon as we get used to this update, they’ll just launch another for us to learn.
It’s almost 2014 and web design trends are changing relentlessly.
There are three that we think are not only relevant now, but will carry on into the new year as well.
- Responsive Layouts
This is a big one. If your website is unresponsive on mobile devices then you really aren’t reaching your audience. 9 out of 10 people are going to look up your website on their mobile devices. Trust us, having a mobile-optimized site is critical. Do it and never look back!
The text has got to be current and special. Big text and unique font styles will stand out just as much as an oversized photo on your webpage. You never know, a funky text may be the thing that inspires your viewers to click on a link!
- Infinite Scrolling
Boy, is this a big one. Many webpages have this type of scroll feature now and it seems to be a well-liked trend. Many sites, such as Pinterest, have adopted this trend that allows a user to search and scroll continuously through results. Now this won’t work on every layout, but if it fits the style, give it a try!
Consider incorporating at least one of these ideas now. Take a look at how they improve the user experience and are affecting a page’s popularity. These are great for webmasters who are always thinking ahead!